Rural public transport services in Europe are under stress, due to a combination of factors including austerity measures, demographic change and poor connectivity in terms of transport and telecommunications infrastructure. The absence of a range of services, including mobility, has resulted in rural areas that have become highly auto dependent. The inevitable outcome is that those without cars are dependent on others for lifts, often meaning they have reduced possibilities to participate in society.
SMARTA is a two-year project that focuses on how to exploit existing mobility policies and solutions in European rural areas and explore ways to support sustainable shared mobility interconnected with public transport.
The SMARTA project is an exciting opportunity to conceptualise, identify and pilot “smart transport services” in rural areas. We aim to understand the market and framework in every European Country and to assess how sustainable, on-demand mobility solutions can help enhance the travel experience of diverse rural populations.